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Ascentium Names first Chief Client Officer

I am proud to welcome the newest addition to Ascentium’s ranks, David Blum who has joined in the newly created role of chief client officer. David has joined Ascentium after leading interactive for...

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I just read a really stupid article in AdAge

I don’t ever like being critical of any of my peers, but sometimes, I just have to call a spade a spade. I just finished reading an article in Adage, entitled, “Our Biggest Brands can no longer be...

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The Future of Agency Relationships needs everyone’s participation

The other week, a new report came out of Forrester Research, entitled, The Future of Agency Relationships by three analysts, Sean Corcoran, Dave Frankland and Vidya Drego. First, I highly recommend...

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CMOs Need Technology and need our help

Increasingly CMO’s are being brought into the technology buying process as technology is becoming even more intertwined with today’s multi-channel, multi-device world of marketing. And it’s up to us in...

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It’s getting harder to be an independent agency

AdAge magazine just released its 2009 annual agency report today, ranking all the top agencies by revenue and grouping them according to what may be dying distinctions like advertising, direct, media,...

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It’s Hard to digest everything I heard at BMA Engage, but I think it’s all...

Flying home last Friday from the BMA Engage conference in Chicago, I was taken by the fact that my head was reeling from so many great keynote presentations. I attend and speak at a lot of conferences...

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Launching the Rainier Advisory Group

After nearly 5 years, I’m leaving Ascentium and starting my own consultancy, Rainier Advisory Group specializing in helping companies navigate the complexity of the marketing technology landscape. I’m...

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A new advertising agency model?

Current advertising agencies make revenue based on a service model charged by number of employees it takes to deliver an agreed scope of work. All IP, thinking and work an agency does on behalf of its...

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Can CMOs and CIOs become good partners

Let’s start with understanding the problem. It’s not that CMOs and CIOs speak different languages, it’s that they fundamentally approach problem solving differently. Most CMOs come out of the...

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Customer experience evolves into Co-experience

Most companies define customer experience as bi-directional brand interactions; the prospect reacting to an ad, a first time buyer, or a customer interacting with customer service. With the advent of...

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